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This blog post will talk about Google Adwords and if they are worth the investment. Digital marketing is a rapidly changing field, with new strategies being developed all the time. One of these newer options is Google Ads, which allow users to pay for ads that show up when someone searches on Google. As digital...

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It’s no secret that chatbots are becoming increasingly popular. In fact, according to BI Intelligence, “companies are investing in artificial intelligence (AI) and chatbot technology.” This is why you need one on your website. Chatbots offer many benefits for website owners: In this post we will discuss the importance of having a chatbot on your...

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For the past 6 months the world has completely changed, and with change comes the fear/anxiety about a new disease, and being unaware of what the near future holds. One of the many changes to occur within the past few months is beginning to work from home. With the added stress of work amidst a...

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    A constant competition between two powerful competitors, however, both equally different in their services. While both are fit for a small, medium, and large business, one can be more beneficial than the other based off of the business’s convenience and seeking. WooCommerce, made for people with websites created prior to signing up, works...

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In today’s modern world, almost all business is conducted online. From e-commerce, to social media; the world revolves around the internet. Cyberspace users have increased to over 3.4 billion, and everyday there’s an average of 640,000 users going online for the first time. It’s evident that online business and advertising is the future, and here’s...

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On January 8, 2020, it was announced that there are new enforcement laws to meet WCAG 2.0 Level AA Web Accessibility Requirements. This applies to public and private businesses, as well as non-profit organizations in Ontario with 50+ employees. Websites that fail to meet these guidelines by January 1, 2021 will face a fine of...

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The banning of Tik Tok is said to have a major impact in many ways, but this action will specifically have terrible consequences for small businesses. The platform allowed for the start and growth of many small businesses and now they have to adapt to a whole new business strategy. Additionally, the cost for wide...

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Social media plays a significant role in spreading news. According to forbes, 50% of internet users hear news from social media first. Social media also has the option of sharing the posts you saw. This causes relevant information to spread fast. Currently, the explosion in Lebanon is the most relevant news on social media. There...

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The uncertainty of our pre-coronavirus outbreak “norm” ever coming back sits uneasy with most. Not being aware of the possible outcomes when going to get groceries, coffee, or gas. Most people have spent their days going for walks, trying new recipes, or taking up hobbies. But the one activity that has been on the rise...

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Building your online presence is a process all brands must go through in order to grow in today’s world. Social media allows you to reach more people than you could without it and you must prioritize it when trying to succeed as a business. It is a long but necessary process that always pays off...

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We’re all aware that marketing on Instagram can broaden your reach incredibly, however, does it mean anything if you’re not including any hashtags? The tool is applied in the caption or comments, using words that correlate to the picture, profile, and anything else that can relate. Hashtags help brand your images, people can get a...

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